In a guest contribution to the Shopping Center Report 2017, Christine Hager, Managing Director / Head of Shopping Center Asset Management at redos, describes the development of the comparatively new type of hybrid malls. Investment properties have become increasingly interesting for investors due to the limited selection of attractive products on the market. Because many conventional specialist retail centres no longer match the expectations of tenants and consumers, investors have been increasingly examining the development towards a hybrid mall. That way, the object class has firmly established itself as a sustainable investment product. And the tendency is clear. However: in order to further develop a specialist market center successfully towards a hybrid mall, purely cosmetic revaluations are little useful. According to Christine Hager, the decisive factor is a location-adequate business and tenant mix – hybrid malls need to position themselves as “significant competence centres with convincing offers for all age groups”.

Read the full article here: Hybrid Malls – Upward trend continues