The retail trade is undergoing rapid change. Megatrends such as digitization and urbanization, among others, are changing the way that customers shop. The coronavirus crisis has resulted in additional changes in user behavior as well as in expectations of retail locations, for example, interms of service. “Our main task now is to align retail locations, specifically city centers and shopping centers, with the “new normal””, says Christine Hager, Managing Director and Head of Shopping Center Asset Management at redos in an interview with ACROSS Magazine. Therefore, the contemporary revitalization and future-oriented repositioning of existing real estate is a must.

To read more about how owners, operators and retailers can respond to changing customer expectations, what Shopping 4.0 has to offer today, what successful revitalization is all about, and how to address the inequality of opportunity between stationary and online retail, click here.